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Exploring Google Ad Manager's Features

Google Ad Manager is an ad management platform developed by Google. It allows publishers to sell ad space on their websites and apps, manage ad inventory, and optimize ad delivery. Ad Manager provides various features such as ad targeting, forecasting, reporting, and revenue optimization.




CPM: CPM stands for Cost Per Mille or Cost Per Thousand. It represents the cost an advertiser pays for everyone thousand ad impressions served. The formula to calculate CPM is:

CPM = (Total Cost / Total Impressions) * 1000


RPM: RPM stands for Revenue Per Mille or Revenue Per Thousand. It measures the revenue generated per one thousand ad impressions. The formula to calculate RPM is:

RPM = (Total Revenue / Total Impressions) * 1000


Fill Rate: Fill rate refers to the percentage of ad impressions filled with actual ads out of the total available ad impressions. The formula to calculate fill rate is:

Fill Rate = (Ad Impressions / Total Available Impressions) * 100


Click-through Rate (CTR): CTR measures the percentage of users who click on an ad after viewing it. The formula to calculate CTR is:

CTR = (Total Clicks / Total Impressions) * 100


Viewability: Viewability is the percentage of ad impressions that are deemed viewable. An ad is considered viewable when at least 50% of its pixels are visible on the screen for a minimum duration, usually one second. Viewability helps advertisers understand the effectiveness of their ads.


Ad Exchange: Ad Exchange is a marketplace where advertisers and publishers can buy and sell ad inventory programmatically through real-time bidding. It allows for more efficient and automated ad transactions.

 

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