DATA MANAGEMENT PLATFORM Oracle BlueKai is a data management platform (DMP) that allows businesses to collect, organize, and activate their data for targeted advertising and personalization. One way to use Oracle BlueKai in a programmatic advertising campaign is to segment your audience based on their browsing and purchase history, and then use that information to deliver personalized ads to those segments. here's an example of how a company might use Oracle BlueKai to target programmatic ads for the Apple 14pro: 1. An electronics retailer wants to increase sales of the Apple 14pro. 2. The retailer uses Oracle BlueKai to collect data on users' browsing history on their website and mobile app, as well as information from their CRM system such as purchase history, location and demographics. 3. The retailer segments their audience into groups based on this data, such as "Apple product enthusiasts" and "Android product users". 4. The retailer uses this data t