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DATA MANAGEMENT PLATFORM: oracle bluekai

 DATA MANAGEMENT PLATFORM

Oracle BlueKai is a data management platform (DMP) that allows businesses to collect, organize, and activate their data for targeted advertising and personalization. One way to use Oracle BlueKai in a programmatic advertising campaign is to segment your audience based on their browsing and purchase history, and then use that information to deliver personalized ads to those segments.




here's an example of how a company might use Oracle BlueKai to target programmatic ads for the Apple 14pro:


1. An electronics retailer wants to increase sales of the Apple 14pro.

2. The retailer uses Oracle BlueKai to collect data on users' browsing history on their website and mobile app, as well as information from their CRM system such as purchase history, location and demographics.

3. The retailer segments their audience into groups based on this data, such as "Apple product enthusiasts" and "Android product users".

4. The retailer uses this data to target programmatic ads for the Apple 14pro to the "Apple product enthusiasts" group, and ads for other brands for the "Android product users" group.

5. The retailer also uses the data to show different ads to different segments of the audience, like showing ads for Apple 14pro to people who already purchased similar Apple products in the past or showing ads to people in a higher income bracket.

6. The targeted ads are delivered to users as they browse the web and on the retailer's website and mobile app.

This example shows how a company can use the data management platform Oracle BlueKai to collect and segment audience data, and then use that data to deliver targeted programmatic ads that are more likely to be relevant and effective for the specific product they want to promote.


CRM stands for Customer Relationship Management. It is a set of business processes and technology that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving customer relationships and business performance.

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