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Showing posts with the label DOUBLECLICK FOR PUBLISHERS.

DoubleClick For Publishers (DFP)-Google Ad Manager. (GAM)

Google Ad Manager is a comprehensive platform for managing digital advertising, allowing advertisers to streamline the entire process from buying and selling ads to tracking and analyzing campaign performance. Here are the steps to using Google Ad Manager for advertising: Step 1: Set up your account: Create a Google Ad Manager account and link it to your Google Ads account (if you have one). Input your billing information and set up payment methods. Step 2: Create and manage your inventory: Define your ad inventory by setting up ad units, creating ad placements, and defining ad targeting rules. Make sure your ad placements are correctly tagged and integrated into your website or app. Step 3: Connect with advertisers: Invite advertisers to purchase ad space on your inventory via Google Ad Manager. Negotiate to price and create line items for each advertiser's campaign. Step 4: Monitor campaign performance: Use the reporting and analysis tools within Google Ad Manager to monitor the

programmatic advertising for beginners

  programmatic advertising for beginners  here's a step-by-step process for programmatic advertising, specifically for showing Apple's 13pro ad on bbc.com. Step 1: Setting up the campaign in DV360:(DSP) The advertiser (Apple) will create a campaign in the demand-side platform (DSP) DV360. In DV360, the advertiser will set up targeting options such as demographics, interests, and behaviors to reach the desired audience for the 13pro ad. The advertiser will also set a budget for the campaign and choose to advertise on both mobile and desktop devices. Step 2: Using Ad Exchange as an application: Once the campaign is set up in DV360, the advertiser will use Ad Exchange as an application to connect with multiple supply-side platforms (SSP) and publishers. Ad Exchange allows the advertiser to access more inventory and have more options for the campaign. Step 3: Using Google Ad Manager as a SSP: The advertiser will then use Google Ad Manager as the SSP to connect with specific publish