Google Tag M anager As a digital media analyst, you can use Google Tag Manager (GTM) in several ways to gain deeper insights into the performance of your digital media campaigns: Campaign Tracking: With GTM, you can easily track the performance of your digital media campaigns by implementing tracking tags, such as those for clicks, conversions, and other key metrics. This data can help you identify what's working well and what needs to be improved in your campaigns. Data Integration: GTM makes it easy for you to integrate data from multiple sources, such as Google Analytics, AdWords, and other marketing platforms. This allows you to gain a more complete view of the results of your digital media campaigns, and to better understand the relationships between different channels. Performance Optimization: By using GTM, you can make data-driven decisions to optimize the performance of your digital media campaigns. For example, you can track the results of A/B tests, measure the impac