Mr. Dilip

The Advantages of Mobile Advertising for Businesses  As technology continues to advance, consumers are spending more and more time on their mobile devices. In fact, it's estimated that people spend an average of 3 hours and 15 minutes per day on their smartphones. As a result, businesses have started to shift their focus to mobile advertising, and for good reason. In this blog, we'll discuss the advantages of mobile advertising for businesses. Reaches a Wide Audience Mobile advertising has the ability to reach a massive audience, as nearly everyone has a smartphone these days. This means that your business can reach a wider audience than ever before, regardless of where they are located or what time of day it is. Provides Location-Based Targeting Mobile devices come equipped with GPS technology, which means that businesses can use location-based targeting to reach consumers based on their location. For example, a local restaurant could target consumers who are within a certain

Google Ad Manager is a comprehensive platform for managing digital advertising, allowing advertisers to streamline the entire process from buying and selling ads to tracking and analyzing campaign performance. Here are the steps to using Google Ad Manager for advertising: Step 1: Set up your account: Create a Google Ad Manager account and link it to your Google Ads account (if you have one). Input your billing information and set up payment methods. Step 2: Create and manage your inventory: Define your ad inventory by setting up ad units, creating ad placements, and defining ad targeting rules. Make sure your ad placements are correctly tagged and integrated into your website or app. Step 3: Connect with advertisers: Invite advertisers to purchase ad space on your inventory via Google Ad Manager. Negotiate to price and create line items for each advertiser's campaign. Step 4: Monitor campaign performance: Use the reporting and analysis tools within Google Ad Manager to monitor the

  DATA MANAGEMENT PLATFORM Oracle BlueKai is a data management platform (DMP) that allows businesses to collect, organize, and activate their data for targeted advertising and personalization. One way to use Oracle BlueKai in a programmatic advertising campaign is to segment your audience based on their browsing and purchase history, and then use that information to deliver personalized ads to those segments. here's an example of how a company might use Oracle BlueKai to target programmatic ads for the Apple 14pro: 1. An electronics retailer wants to increase sales of the Apple 14pro. 2. The retailer uses Oracle BlueKai to collect data on users' browsing history on their website and mobile app, as well as information from their CRM system such as purchase history, location and demographics. 3. The retailer segments their audience into groups based on this data, such as "Apple product enthusiasts" and "Android product users". 4. The retailer uses this data t

  programmatic advertising for beginners  here's a step-by-step process for programmatic advertising, specifically for showing Apple's 13pro ad on bbc.com. Step 1: Setting up the campaign in DV360:(DSP) The advertiser (Apple) will create a campaign in the demand-side platform (DSP) DV360. In DV360, the advertiser will set up targeting options such as demographics, interests, and behaviors to reach the desired audience for the 13pro ad. The advertiser will also set a budget for the campaign and choose to advertise on both mobile and desktop devices. Step 2: Using Ad Exchange as an application: Once the campaign is set up in DV360, the advertiser will use Ad Exchange as an application to connect with multiple supply-side platforms (SSP) and publishers. Ad Exchange allows the advertiser to access more inventory and have more options for the campaign. Step 3: Using Google Ad Manager as a SSP: The advertiser will then use Google Ad Manager as the SSP to connect with specific publish

  Pivot tables are a valuable tool for digital media analysts because they allow them to quickly and easily summarize and explore large amounts of data in a flexible and interactive way. Here are a few ways in which pivot tables can be useful for digital media analysts: Summarizing data: Pivot tables allow you to quickly summarize large amounts of data by grouping it by different dimensions, such as by website, source of traffic, marketing campaign, etc. This can help digital media analysts understand the performance of different parts of their digital ecosystem and identify patterns and trends. Identifying key metrics: Pivot tables allow you to apply calculations to the data, such as sum, average, and count, which can be used to identify key metrics such as total website traffic, conversion rates, average session duration, etc. These metrics can be used to measure the success of digital marketing campaigns and to identify areas for improvement. Segmenting data: Pivot tables allow

 Google Analytics is a powerful tool that Digital Media Analysts use to track and analyze website traffic and user behavior. Here are some ways that a Digital Media Analyst might use Google Analytics to inform and improve digital marketing strategies: Tracking website traffic: Google Analytics allows Digital Media Analysts to track the number of visitors to a website, the pages they visit, and how long they spend on the site. This information can be used to understand customer behavior and preferences, and to identify areas of the website that may need improvement. Measuring campaign performance : Google Analytics can be used to track the performance of specific campaigns by measuring metrics such as click-through rates, conversion rates, and revenue generated. This information can be used to determine the success of a campaign and identify areas for improvement. Identifying audience segments: Google Analytics allows Digital Media Analysts to segment website visitors by demographics,

A Digital Media Analyst plays a critical role in the success of a company's digital marketing efforts. They are responsible for monitoring, analyzing, and interpreting data from a variety of digital platforms to inform and improve marketing strategies. Digital Media Analysts work to understand customer behavior and preferences by analyzing data from various sources such as website analytics, social media analytics, and search engine data. They use this information to make data-driven decisions about where to allocate marketing resources and how to optimize digital campaigns for maximum effectiveness. One of the key responsibilities of a Digital Media Analyst is to track and measure the performance of digital marketing campaigns. This includes monitoring website traffic, click-through rates, conversion rates, and other metrics to determine the success of a campaign and identify areas for improvement. In addition to monitoring and analyzing data, Digital Media Analysts are also respo